Ethical Human Resource Management and Development sample assignment

Title – Ethical Human Resource Management and Development at Beverage Co

Referencing Style – Harvard

Assignment – Based on Australian and UK Universities Guideline

  First Page

Student Name

Student ID

Table of Contents

Second Page

Introduction. 3

Literature Review.. 3

Management Training. 5

Continuous Professional Development and an Organisational Environment of Learning. 6

Analysis & Discussion. 6

References. 9

Introduction

Maximization of profit era in business have been in existence from the beginning but business ethics were not known or acknowledged in earlier days until 1980’s and 1990’s (Gössling, 2011). Now a days, all businesses whether they small, medium or larger corporation have set code of conduct for business and more specifically human resource management and development ethics.

Human resource management known also as HRM department deals with manpower in an organization. It controls and plan the development of their staff’s learning, growth, training according to organization’s mission and goal and more importantly to their health and safety issues.

Beverage Co is world leading beverage company with diverse range of fizzy drinks, fruit juices and non-alcoholic drinks. With approximately 115,000 employees they had £4billion profit last year, but now they expect it to decline by 5% in following year. Following are the reasons that have been identified as a cause of decline in projected profits of BeverageCo:

  • 2% loss of market because of low cost and low price competitors
  • 2% loss of market share because of fair trade competitors
  • 1% loss of share because of organic and healthy products

Literature Review

Maintaining diversity and ethics in an organization regardless of its size, is getting important and known to all their stakeholders. Through diversity and ethics practice in an organization business enable the structure of employee’s loyalty. It is not doubt that human resource in any organization is an  asset that cannot be replaced easily, therefore it is a priority for human resource development department to keep employees manage and resolve their issues while keeping them working safe and healthier environment.

According to Josephson ethical decision making in a business needs three components for a successful implementation thee are as follows:

Ethical Consciousness – Ethics in relation to human resources directly relates to an environment that is practical and according to normal guidelines for all employees in working environment (Deckop, 2006). Ethical consciousness term refers to a situation where human resource and development department have ability to perceive and highlight ethical issues in working place.

Ethical Competency – Human resource and development department is intended to spot problems in a working place or among different departments’ employees, it could be in shaped of communication, knowledge / information sharing, etc (Sims, 2007). Here ethical competency means the finding the gap within the human resources working pattern and engage them within department with ethical code of conduct. Ethical competency is achievable on through reasoning and problem solving skills approaches.

Ethical Commitment – In workplace maintain diversity along with ethics offers business a huge response from their own employees in terms of commitment and higher level of productivity. Human resource management HRM professional needs to be ethically committed to resolve the issues ethically without any favours or influence.

Safeguard equal opportunities across all HR practices

Majority of decisions that managers, directors, key stakeholders take, more specifically decision taken by human resource department must have ethical element in it (Gössling, 2011). It is because they have priority of keeping all employees engaged in achieving organizations’ goals while achieving and meeting their basic need of working environment at work place. Below, in context of human resources management and development researcher will discuss and elaborate functionality of each following component:

  • Ethics
  • Diversity
  • Management Training
  • Work Load and Case Management
  • Continuous professional Development

Ethics

No matter what business operation we talk about all of them must have ethical approach towards conducting business activities, or otherwise, businesses would either loose competition in market or would have negative impact on society. For instance, if an auditor who is closing the annual accounts found discrepancies in financial statement and do not disclose it to stakeholders in final report, for any reason than this practice of auditors would be call unethical and a fraudulent activity (Ehnert, et al., 2013). On other hand if we examine similar practice on smaller scale within an organization where sales individuals have not met their targets of the month and report false target achievement. Their intention may have been to protect their job and adjust the target limit in following month, would not count as ethical practice. It is because in the monthly and quarterly financials report it would create financial discrepancies and present wrong achievements to recent years or months achievements.

Ethics in all our actions represent by five key factors, that led one’s action either to be beneficial for society and working environment or create un even or unequal opportunity environment for all. These five ethical factors are as follows:

  • Value
  • Moral
  • Behaviour
  • Belief
  • Rules

Factors affecting ethical managerial behaviour:

In organization regardless of its size all employees have right to be treated equally and provide with basic working environment and opportunity to grow and learn with continuous professional development. In an organization for an employees working on lower level, means working as an assistant like warehouse assistant, production assistant, etc., are been treated with different thoughts and beliefs (Gössling, 2011). Below figure 1 show a brief practice and factors affecting ethical decision and choices within an organization:

HRM-Assignment-HubQlick

Figure 1

As shown in above figure there are three basic ethical factors that changes in every organization from a managerial prospective. For instance production house in China may produce goods and services with low production costs, but their working environment from selected case study of BeverageCo shows that working environment is not suitable for employees, and they are now planning towards workers union to demand their rights. The decision of ethical working environment should be incorporated in all types of department within an organization regardless their ethnicity or religion or personal preference of locations, etc.

Diversity

Safeguard and equal opportunity through diversity in the workplace make all employees encouraged to participate maximum effort in organizational goals and make it more profitable. Business who have diverse policies in their recruitment process and in all their internal process get more globalise benefit and improved ROI return on income compared to those without diversity policy and procedure into their organization (MSG, 2014). Today’s competitiveness have brought cultural diversity even to small business owners, therefore to stay ahead in business there is must requirement of diversity ethically required in all sizes o businesses.

Management Training

Another safeguard for equal opportunity for all employees is through management training that must consist code of conduct and ethical policies mentioned for all employees with non-discrimination practices. Continuous trading to diversity, cultural issues and ways to resolve with ethical code of conduct would can mitigate future issues regarding ethics and diversity.

Continuous Professional Development and an Organisational Environment of Learning

Continuous professional development is also known as CPD, through this program employees not only receive best tools to perform their activities in smarter way but also become an important asset. CPD also ensure that employee stay loyal to company’s mission, values and goals. Orientation introduction and training by human resource department opens up a code of conduct of ethical measures and create clear understanding of organisations corporate social responsibility also known as CSR (Yüksel Mermod & O Idowu, 2013).

Analysis & Discussion

Mentioning the Human resource management (HRM) is the moral compass of organization, would be true. For instance, human resource management is responsible for hiring an employee that is not only affiliated with organization’s mission and long term goals but also add values through his devotion and recent experience (Ehnert, et al., 2013). Therefore, one employee is hired he must be provided with an equal opportunity to grow with given sustainable and safety to work environment. As discussed in case study, BeverageCo have production houses in different countries such as, in UK where they have highest level of product quality, committed employees and an excellent working environment. On the other hand, there second production house is based in China where they have competitive benefit of lower cost of production than their rest of production houses (Chron, 2016). Whereas, condition of working environment in Chinese factory is not favourable and ethical code of conduct have not been introduced into their human resource management and department at recruitment process. BeverageCo have been failed to provide a basic working environment and taking care of employees’ basic health requirement at work, rather they only focuses on yearly profit ration and their market shares. An ethical dilemma arises here when a researcher see huge difference of ethical behaviour in UK’s production house, which BeverageCo is planning to shut due to higher cost and move the production of UK’s factory to China or lower cost labour factory in Asian continent.

As an ethical and responsible organization BeverageCo needs to create an equal opportunity with diversity factor into all their business operations (Chron, 2016). Meeting stakeholder’s interest in terms of profit stays important but it cannot be compared with employee’s health requirement. Therefore, it is a responsibility of human resource management department to introduce work ethics and environmental code of conduct into their Chinese factories and introduce trainings that are not only related to professional development but also offer their personal development factor into these trainings. As shown in case study that BeverageCo is expected to lose 5 of percent of profit compared to last year, out of which is resulted in from competitive cost. For this particular part and to stay competitive, human resource department could play an important part at BeverageCo, by integrating following key factors into all their organizational processes:

  1. Ethical Consciousness

  2. Ethical Competency

  3. Ethical Commitment

Application of above three factors in in human resource management framework would enable employees to become loyal and not to form any union against production houses. Furthermore, it would create sense of ethical commitment that would result them into producing more products with less damage due to provided ethical and professional development training. Furthermore diversity into BeverageCo policies and procedures would encourage them to get communication flow efficient between labour and managers in production houses and between all other related stakeholders.

When it comes to profitability business have to keep in mind all possible relation of corporate social responsibility along with ethical development for their own human resources and department (Sims, 2007). In provided case study, most important and initial point discussed is corporate social responsibility, as Beverage Co is looking forward bidding for the ownership of dam Amazon that would increase their next year profitability to 6%. However local residents of are worried about water level and for their crops would not be sufficient after this dam have been privatized, furthermore, destruction of livelihood because of wasted water spilt by their production houses into their lands. The Amazon dam is located in Brazil. Apart from CSR issue there is been report on unethical code of conduct with employee within Beverage Co production houses in China. In this assignment researcher will highlight and discussed critically human resource development and organization’s role according to corporate social responsibility.

Based on researched and BeverageCo case study analysis it is been found that there have been panic situation among stakeholders and board of directors with current competition and higher costing from UK department. More precisely, the analytics for following shows decline of 5% in profitability, but it could be managed and improved through investing and buying Amazon dam built in Brazil. It would lower the cost of water (raw material) and predict to increase profitability in following year by 6% despite other factors remain same. Here, the important factor that needed Human resource management and department attention is that local communities would lose their livelihoods because of this dam if built and bought in a bid to win. As discussed above in literature review most of companies put themselves socially responsible by giving charity to several organizations but internally their actions does not support social welfares. Similarly, here at BeverageCo HR department need to integrate with local community and ensure that they would be provided jobs and assure their livelihood would improve because of our ethical and diversity approach toward all our employees. According to Doane, 2005 market can deliver long run and short run benefits depending on CSR policy implemented. He also argued that in longer run ethical customer provide successful growth to a company.

According to Fleming and Jones (2013) regard CSR and Employees as “the new opium of the people”.  It means employees who are actually producing products at BeverageCo need to feel that they are contributing towards healthier society and should feel good. Therefore if the Amazon dam is built and bought without consent of local citizen it would not leave a bad impact in term of regular local disputes but also it would leave worse impact on employees working at factory level as they would not encourage societies getting harm or losing their livelihood because of their operations at particular place (Hopkins, 2012). Therefore to stay competitive, if the HRMD along with stakeholder choose to buy Amazon dam they need to get full consent along with improved ethical code of conduct in all their organization departments. Race to bottom is a socio economic phrase, it relates to Vietnam’s proposal to Beverage in researched case study means they are attracting businesses for local employment and economic growth, while they are putting a ban on workers union to protect interest of BeverageCo.

Conclusion and Recommendation

Based on analysis of CSR and ethical code investing in country that do not promote healthier environment is not wise decision as long term benefit is only for those organization who are investing in their people and they also acknowledge it with their response back through their effort at work. HRM department in BeverageCo needs to direct employee’s direction towards business goals, find gaps in their communication co working relation through monitoring business code of conducts. HRM must make sure healthier working environment with personal and professional development of all their employees’ at BeverageCo. Conduct training in   official duty hours to encourage them to become loyal employees. It would not only improve their professional skills at work, but also it would enable them to produce quality and increase quantity of similar products.

References

Chron, 2016. The Importance of Ethics in Human Resources. [Online]
Available at: http://smallbusiness.chron.com/importance-ethics-human-resources-12780.html
[Accessed 26 March 2017].

Deckop, J. R., 2006. Recruitment and Selection. In: Human Resource Management Ethics. 1 ed. California: Information Age Publishing, pp. 10-14.

Ehnert, I., Harry, W. & J Zink, K., 2013. Social Sustainability and Quality of Workign Life. In: Sustainability and Human Resource Management: Developing Sustainable. Belgium: Springer, pp. 35-46.

Gössling, T., 2011. Cultural Diversity and CSR. In: Corporate Social Responsibility and Business Performance. Cheltenham: Edward Elgar, pp. 61-80.

Hopkins, M., 2012. Can CER Pave the Way of Development. In: Corporate Social Responsibility and International Development. Bath: Earthscan, pp. 5-10.

MSG, 2014. Ethics in Human Resource Management. [Online]
Available at: http://www.managementstudyguide.com/ethical-issues-in-hr.htm
[Accessed 2 April 2017].

Sims, R. R., 2007. Effective Human Resource Management. In: Human Resource Management: Contemporary Issues, Challenges. North Carolina: Information Age Publishing, pp. 3-37.

Yüksel Mermod, A. & O Idowu, S., 2013. Corporate Social Responsibility Reporting and Director’s Duties. In: Corporate Social Responsibility in the Global Business World. Istanbul: Springer, pp. 135-138.

 

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Marketing Assignment sample – Hubqlick

Marketing assignment Sample

Below is provided sample marketing assignment,

Harvard referencing styles used,

Topic: Situational Analysis from marketing prospective into your own selected organization. (Fegyuan Dentis office – Service Plastic teeth, Need marketing plan)

Marketing Plan Hubqlick.png


 

 1. An executive summary

In this research document, researcher will examine current marketing strategy at Fengyuan along with influencing internal and external factors on its’ ROI. After completing research, researcher will do a comparison for competitive analysis and to recommend a cutting edge marketing strategy to Fengyuan dentist office. In this research assignment our target audience are people ages between 15-25 years old and residing in Taiwan.

2. An introduction

Fengyuan dentist office is based in Taiwan, it specializes in plastic teeth implant. Aim of this report to do situational analysis and to find internal and external factors in Taiwan that directly or indirectly affect Fengyuan business growth. Situational analysis is also known as foundation of marketing plan (Batra et al., 2006, p.55). Through examining internal and external factors that affects on growth strategy of Fengyuan researcher would come up with a strategy to suggest an effective marketing plan. In short, situational analysis consist of different analyzing tools such as SWOT, PESTLE that help marketer to indicate important factors of growth for their organization (Batra et al., 2006, p.56). Through, utilizing market research, a situational analysis would help researcher understand internal and external influencing factors on current marketing plan of Fengyuan. Furthermore, it would help researcher into right direction to draw competitive and successful marketing plan.

Situational Analysis Marketing.png

Figure 1 (Batra et al., 2006, p.53)

3. Internal Environment analysis

From last 14 years Fengyuan is established in Taiwan and helping people live healthier lives through providing care for their oral hygiene. Based on, Fengyuan, employees interviews and feedback; it’s been found that there services of Plastic teeth are very unique and competitive due to low competition. They provide services focused to age of 15-25 years group keeping in mind the value their customers have perceived from earlier referrals. Fengyuan’s mission and objective from last 14 years is well known that is to provide best smile with plastic teeth’s’ services in Taiwan.

Based on research and questionnaire conducted with employees at Fengyuan, it is found that current branding of researched organization is not effective. Even though current competition in dentistry industry in Taiwan in our selected product is very low and purchasing power of people are significant high. Fengyuan’s marketing department needs to focus on marketing their own brand in people’s perceptions with ATL and BTL activities. Plastic teeth are mainly used for two purposes, firstly, it is focused on whitening teeth that is basic requirement of appearance in today’s’ teenage population and second service is to adjust or align teeth with plastic teeth to make a smile better and presentable. Based on conduction questionnaire survey researcher found following facts into internal organizational environment:

Current Marketing Strategy & weaknesses

  1. Current marketing strategies does not focuses on particular age target
  2. Implemented marketing strategy does not fulfill basic 4P’s marketing mix strategy.
  3. Product quality is high and promised, but the message of durability and confidence needed to be delivered, yet it is not been seen in current marketing strategy
  4. Profitability analysis indicates good margin and less competition however branding is required to grow company’s’ profit with mind perception and behavior management of customers.
  5. Promotion effectiveness into current marketing strategy is ineffective, because customers segmentation and accordingly price plan are not being focused
  6. Current financial situation shows that marketing plan is only effective to bring profitability that meets basic fix cost however variable cost such as packaging, utility, postage varies, which leaves another unpredicted impact on financial and marketing budgets

Below are suggested marketing 4p’s that would help marketing department at Fengyuan to get maximum young generation into their product and learn benefit of aligned and whitened teeth.

Suggested Marketing Strategy & future strength (based on internal factors)

  1. Focusing 4ps of marketing, product, price promotion and place would help marketer at Fengyuan to find and target customers aged between 15 – 25 years old, for instance target audience could be marketed through educational institution where majority of students are found (Micheal et al., 2001, p.47).
  2. Focuses on places such as school, colleges, leaning facilities and playing areas and marketing through interactive activities such as becoming a local event sponsor and leaving brand and service image on audience perception would increase strength of Fenyoung.
  3. Continuous market evaluation is needed to find upcoming events, trend in young generation ages between 15 to 25 years old, to stay competitive and profitable
  4. Evaluation of operational and marketing department costs would help identify gaps through regular internal gap analysis and increase business strength

4. External Environment analysis

PESTN analysis is used to find out external factors’ influence on organizations current state and on growth strategy (Hstings, 2007, p.215). Based on conducted research at Fengyuan and examining external factors that impact on Fengyuans’ strategy, researcher below will discuss the impact along with strategic suggestions:

Political Factor

In Taiwan, political stability is in favor of Health and care industry. Particularly, dentistry industries in most cases are subsidies by govt. institutes (Leatt & Mapa, 2003, p.24). As discussed above in internal factors, Fengyuan marketing strategy department needs to get subsidiary for govt. departments to become stable from internal and external point of view. Aided external subsidiary from government would help in financial profitability of Fengyuan.

Economic Factor

Economy of targeted market of Taiwan is stable and GDP is also shown the trend of high spending if compared to last 5 years (Leatt & Mapa, 2003, p.25). Taxes on dentistry industry have been in lowest rate whereas trade agreement for dentistry industry provides huge opportunity.

Socio – Cultural Factor

Communities specifically young generation in Taiwan are now more focused toward appearance and having health lifestyle. Through advancement of technology people ages between 15 to 25 years are now more aware of their dentistry problems and solutions (Cadle et al., 2010, p.22). Through marketing with latest technology medium such as Facebook and Google plus community would help Fengyuan build its brand and customers’ base.

Technological Factor

During last decade, In Dentistry industry latest equipment has been introduced which is competitively revolutionizing customers’ experience (reference). Based on research into external and internal factors researcher strongly suggests Fengyuan’s management considers using technological aspect in its marketing campaign on social media.

Natural Environment

Natural environment from dentistry prospect is in favoring of healthier lifestyle (Reference), Alignment and whitening teeth have been common problem in particular region. Marketing strategy must contain external environment reviewing plan to accordingly win lions’ share from Taiwan’s market.

5. A detailed customer analysis

Customers’ segmentation is key of marketing plan in any business, whether, marketer aims to target whole public or specific niche, segmentation plays vital role in profitability of business (Cadle et al., 2010, p.21).After due analysis into 4P’s and external and internal factors, researchers suggest strong emphasize is required in customers segmentation. People ages between 15-25  years and people with smoking habit needs to be target through separate market strategy, firstly, marketing message aims to be fun and focus to appearance of young generations’ and their perception. Secondly Plastic teeth products’ impact on their daily routine lives and hygiene of plastic teeth with food grade rated plastic availability. It must be advertised on different focused digital places, such as Facebook ads with audience and community target.

Currently marketing strategy in regards to place is general newspaper in Taiwan which is not effective and reaching to targeted audience. Advertising on bill board would be beneficial for researched organization however from internal factors point of view it is not suggested to spend huge marketing budget on bill board on streets. From above findings and conducted surveys, researcher suggests that advertising through social media and on community platforms would bring cost affective awareness among targeted audience.

Now, researcher focuses on, how can Fengyuan plan for the future marketing with confidence? Based on above research and strength analysis of Fegyuang in Taiwan market along with economic factors it is predicted that if Digital marketing channels are being used to target young audience it would lead product and brand awareness at monopoly in Taiwan (Pahl & Richter, 2007, p.3).

6. A detailed competitor analysis

Below shown table of competitive analysis among well known Orthodontics practitioner, It shows the area of services where Fengyuan needs to improve their services to gain competitive advantage. Such as in social media corner from marketing perspective only two well known orthodontic offices are publsihign marketing material and engaging with general public.

Table_hubqlick.png

However, Fengyuan have complete advantage of marketing online and on social media platform such as facebook, none of his competitor with similar services have used online marketing strategy. In below figure, it could be seen that competitor number 2 would may get first share of online branding if there marketing strategy get first entry, however Fengyuan would have stronger appeal due its offered 10 years warranty for plastic teeth have no match in Taiwan’s orthodontic industry. Currently, Fengyuan hold 20% market share of targeted audience, whereas his competitor “Taiwan Whiten” hold 15% share approximately. Rest of audience or customers are still unaware of product and its features. In result, researcher strongly recommend marketing strategy that focus 15-25 years old teenagers from online and social media platforms top gain maximum market share.

7. A SWOT analysis

SWOT analysis helps find internal strength and weakness and its other two components, opportunity and threat identity’s external factors (Pahl & Richter, 2007, p.6). Fengyuan is only company in Taiwan who offers plastic teeth with 10 years warranty which is strongest and competitive edge. Currently they are not Social media channels and marketing strategy is not synchronized with internal department of operations that is in shape of weakness holding them back from getting lions’ share of market.

To gain lions share from Taiwan’s’ dentistry market Fengyan marketing team needs drastic approach towards targeted market with social media channels, it is because of zero competition in social media marketing they have an opportunity to setup their brand image on prospect customers’ mind. Threat lies with competitor number 2, shown in above table, as he is offering similar services which could lead in strong competition for Fengyuan in future if necessary steps are not on urgent basis.

swot analysis.png

8. Conclusion

Based on situational analysis of Fengyuan researcher have came to conclusion that there marketing mix needs to be synchronized with internal and external influencing factor. More precisely they needs to make targeted and segmented approach towards their customers base, for instance people ages between 15-25 years old should be targeted through social media platform. Targeting teenage audience through social media i.e. Facebook would help them create successful brand image with stunning logo appearance on all Fengyuan posts. Finally, smokers segmentation need to be done on social media channels to advertise separate Whitening teeth message along with 10 years warranty, as a competitive advantage.

Bibliography

Batra, R., MYERS, J.G. & AAker, D.A., 2006. Advertising Management. 5th ed. India: Dorling Kindersley, Pearson.

Cadle, J., Paul, D. & Turner, P., 2010. Business Analysis Techniques: 72 Essential Tools for Success. 1st ed. London: British Information System.

Hstings, G., 2007. Social Marketing: Why should the Devil have all the best tunes? 1st ed. Italy: ELSEVIER.

Leatt, P. & Mapa, J., 2003. Government Relations in the Health Care Industry. 1st ed. West London: Praeger.

Micheal, M.H., Leyland, P.F. & Earl, H.J., 2001. Business-to-Business Marketing: A Strategic Approach. 3rd ed. London: Sage Publication.

Pahl, N. & Richter, A., 2007. Swot Analysis – Idea, Methodology and a Practical Approach. 1st ed. Germany: Grin Verlag.


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Digital Marketing Strategies to launch your brand

hubqlick-digitalmarketing

In this article we will examine 25 smart steps to successful launch your brand and win lion’s market share from your local market. For this purpose I will use research of digitalqlick.blogspot.com to show there findings and example get right impression on on right market and targeted audience.

increase-sales-digitalqlick

Digital Marketing is a name where most of traditional business fails to understand the importance or value of it. First thing first, and that is it is latest trend that people would like to engage with brands and their interest online compare to offline modes. They join live shows online with their friends while living in their comfort zone.

So it must be clear people with online medium are bigger in number than ever today. For instance in 2012 FB alone had 1.11 billion users worldwide.

Therefore we must not forget importance of digital marketing importance these days.

Why Students in Pakistan are failing to find good jobs after Graduation / Post Graduation?

youth-unemploymentI wonder why students especially graduates don’t secure jobs after their studies get completed. Well this is not more assumption that graduates are not aware of current market trend because taught courses in colleges does not reflect real time scenario and more importantly does not provide skills and training that are actually in practice.

 Struggling to find a job after university have become a HOT TOPIC but yet not improved to get relax

So question rose again what we should do about current educational system?

 

Govt. of Pakistan have took several steps in shape of skilled training courses through partnering business leaders in industry to teach technical skills and produce workforce that in REAL TIME can solve problems in today’s time.

Yet this effort is not effective enough because of several reasons such as,

  1. Lack of opportunity of ion job training
  2. Institutes and teachers in it are not self-motivated with vision clearly

We as a nation must come with an action plan that make sense in broader way too and help our upcoming generation to learn skills that would actually make them financially independent.

This slideshow requires JavaScript.

In this regard I recently found a website that Originator (a startup) have come up with a vision to lead students (while they are in college / University) towards skills and training that would enable them to become entrepreneur and freelancer to earn from global opportunity.

Visit:

http://bit.ly/2hW9rit

 

Need help in choosing your career or help in getting internship or become Freelancer, we are here to help you at no cost, reach us at:

WhatsApp (Only): 0044-7838-336600

Reach 100,000 Viewers with easiest and authentic way online through SEO

3-steps-seo

Promote your Website without getting trapped by online Black Hat Practitioner – by HubQlick

 

In this blog post we have research thorough for all our valued readers on about how they could understand the value of their time spent online when it comes to solely increase your web presence to get highly focused traffic to your website.

I have come through different channels from different websites that people have defined their own terms for complete understanding of Link building and key word research.

 

There is no doubt keyword and back linking both are vital parts of SEO, so how do you actually drive them together with their respective importance.

Keywords & back link Strategy

The answer is simple for Key Words:

Do research on long tail keywords that are consists of more than 3 words together for particular product or services you offered and work on it regularly for 2 to 3 months to see the result on Google page.

Daily writing blog on it with focused keywords and mentioning it on different social media platform shall help Google identify your content relevance to the people research online and eventually your page would start ranking up.

 

But do remember if you like your web page to rank in 1st 10 pages of Google it must contain the continuity on blogging or the content on your website that contains unique data focused on keywords that would actually help you to get traffic.

 

Now the most important part of this Blog where lots of young Entrepreneur get stuck during their learning stage is getting there page ranking high at very shorter span of time, as they are eager to put their web page, or blog page on Google ranking.

They may have good article and content with through research and reference but that won’t help them good ranking unless they have authorities links from authentic and well popular websites.

 

In this case they turn to Black hat practitioner who sell back linking online.

Guys!!!

Remember not to go for short cut as they only put your website Red Flag on Google list and eventually you are losing credibility for the all work you have been done on your page.

 

I have recently studied a method called moving man method on a website mentioned below, on which they taught us how to build an authority back links from well-known websites. I will break it down for you in very simple steps to follow so you could practice it for yourself:

 

Step 1:

  1. Find Businesses in your industry that have recently either:
  2. Closed
  3. Rebrand as
  4. Or Search for page no longer available

 

Now you have found the old website link in your industry:

Tip:

Old website would still have back linking from Authoritative websites, but since you know that this site is no longer in operation you could reach all those websites who are referring to this link or website that are not working any more, and help them improve their linking at once. While you are helping other businesses website to correct there linking on the other hand you can ask them for favor to put your website as a referring link in that place too. This is a win-win strategy for both of website owners.

 

Step 2:

Now to find back links of the website that is no longer in operation you need to go to back linking checking websites for instance you can visit following website to check broken or back  link of website (that is no longer in operation)

http://www.backlinkwatch.com

 

It would come up with several links that your website are getting referral from.

 

Step 3:

So the work is nearly done for you. You just have to send Webmaster an email to let them know there broken links or links to an error 404 page. In this email you could also request them to put your similar website link as an advantage for all there valued visitors.

 

Guys help us educate all our friends and communities spread this knowledge with you friends on Facebook and feel free to comment below with your suggestions and feedback. Cheers

seo-tech

White hat SEO techniques 2016

white-hat-seo

Best White Hat SEO Techniques:

It’s not playing around with Google:

Cont. ..

In our earlier blog post we discussed briefly on importance of SEO in digital marketing, leading from our earlier discussion we will understand what is White Hat SEO & Black Hat SEO Techniques.

 

In many of posts and online content you may have ready that Content is King in SEO ranking,

Well I would say that

 Great Content is King!!!

 

So guys always focus on unique and engaging content, produce a work or information that people are looking for online. Google is enough strict to find copied content or uniqueness of your content.

Introduction:

Major content of White Hat Technique is Stay Focused on:

 “Content that is Fresh, Unique and most importantly that people are looking forward for”

 

Tip:

Now we will discuss what Content people actually are looking for?

How to find it?

white-hat-seo-techniques-hubqlick

Tactic No 1:

Do Sound research on Keyword:

 

You have learned or read it a lot in SEO techniques that Keyword is what drives you traffic, but no ONE had told you that it’s not only keyword that help in generation of traffic but its

 

A targeted and well approached key word.

 

What is well approached or Targeted Keyword?

 

Well answer is very simple a keyword that is specified to business service or product and more importantly it is categorized based upon geographical location, and more importantly focused on searching criteria is a “Well Approached / Targeted Keyword”.

 

In other words you could say a keyword that drives you traffic naturally are a word that speaks to customers or audience naturally.

Tip: Find different Researched key words, as you may have not anticipated for words that have been using to find specific content or material on web similar to yours

Find long tail keywords that your customer’s speaks and accordingly design your content to naturally drive traffic towards your site

 

  • Cont. …..

Importance of SEO in Digital Marketing – HubQlick

While defining & understanding the Role of SEO in Digital Marketing we need to remain focus onto the core of businesses aim and for what purpose they are targeting online Audience.

Business hand writing SEO process

 

There is no doubt that the tricks of SEO and making your business in top 10 in Google ranking is no secret, if we analyze the pattern of SEO more closely, we will find different ways that is been used by freelancer/ Marketing agencies to improve website ranking through White Hat SEO & Black Hat SEO,

for further understanding of White Hat & Black Hat SEO practice, visit following link: https://positionly.com/university/tips/seo-101/what-is-the-difference-between-white-hat-seo-and-black-hat-seo

SEO roots come from mid 1990s (Alan Charles Worth, 2014). These days, businesses have understood importance of SEO as they have seen competition grow among there competitors by using similar techniques.

Now the question remains same that: how it is more importance for an individual perspective and from business perspective?

An individual who is boosting web ranking shall not be focused to black hat techniques as it only result in spamming businesses pages/website, however working on medium keyword and a keyword that is low in competition could generate a traffic; that would be loyal and in long run you would have more sustainable growth compare to black hat techniques.

 

In upcoming articles we shall describe & discuss in detail the difference between Black Hat SEO Techniques and White Hat Techniques.

At HubQlick, Our core focus remains promoting Digital marketing knowledge and helping people to understand ethical meaning of working in this blog.

Our upcoming blogs:why-seo-is-important-for-business-651

  1. Difference between Black Hat SEO Techniques
  2. Importance of keywords in SEO
  3. How to search on Keywords

 

Stay tuned for knowledge and learning that would boost your career prospect 🙂

 

Cont….

What is important when choosing Dissertation Topic / Marketing Thesis

Marketing Thesis help & selection of topic

These days students find it difficult to choose dissertation topic, due to 2 different reasons:

  1. Choice of organization to whom they should research in for marketing strategy and comparative analysis.
  2. Availability of research material and cross questioning options with-in that specified organization and sometime in competitors’ organizations too.

 

At HubQlick our expert (Professors and authors) help you understand the topic for your thesis and accordingly help you narrow it down to specific research topic that is viable too in terms of using various research methodology.

To get Free an Expert advice into you thesis or Assignment work, do not hesitate to contact us at:

Email: Info.imperial@ymail.com
Whats-App: 0044 7838336600